Press: Ten Essential New-School Amari & How to Use Them

A huge thank you, or GRAZIE MILLE, to Punch Drink and Brad Thomas Parsons for the incredible writeup on See the Elephant Amaro as one of the top 10 new school amari brands. This is such an incredible feature, and honor, to be included on this list!

Click here to read the full article or you can see our section copied below.

See the Elephant Amaro di Rucola is produced in Agropoli, near Salerno on the Cilento Coast of southern Italy, using regional herbs and botanicals. Kyle Harder, the American founder of the brand, is admittedly coy about revealing any ingredients in the formula beyond the arugula that appears on the bottle (rucola translates to arugula). 

Isaiah Kimball, the lead bartender at Luca in Lancaster, Pennsylvania, has been an early advocate for See the Elephant, calling it “a great introduction to a bigger conversation that is amaro.” He notes that the brand’s eye-catching design makes it appealing to guests who are inspired to try it as an after-dinner digestivo, and he’s been using it in an amaro-based flip as well as an Espresso Martini riff. “They took a bitter, somewhat polarizing Italian ingredient and created something smooth, well-rounded yet complex, that speaks to Italian tradition.”

Try it in: Black Manhattan