What’s the story behind “See the Elephant” ?

The world of amaro is a fascinating one, full of bitter complexity and intriguing history. And within that world, See the Elephant Amaro di Rucola stands out as a particularly unique and delicious amaro with a story as interesting as it’s name. So what does "See the Elephant" mean, and where did the name come from?

The Meaning Behind the Name

Going to "See the Elephant" is an idiom that harkens back to the early 1800’s. People from all over were traveling to New York City to go see the very first elephant, Old Bet. The story of going to “see the elephant” was being printed in newspapers all across the country. We didn’t have social media, TikTok or Instagram, to spread news, but it was newspapers that turned the phrase going to “see the elephant” into a popular idiom, which means going out into the world to see something with your own eyes - you just have to see it to believe it.

In those days, seeing an elephant was a rare and exciting experience, often associated with travel to far-off lands and encountering the unknown. The phrase came to represent embracing adventure, seeking new experiences, and broadening one's horizons. See the Elephant Amaro embodies this spirit perfectly. It encourages us to explore the diverse world of flavors, to step outside our comfort zones and discover something new.