Tasting Notes

Amaro di Rucola

Translates to amaro made with arugula

Arugula: The Heart of the Matter

See the Elephant Amaro distinguishes itself with its key ingredient: arugula. While most amari rely on a base of herbs and roots, See the Elephant takes a bold approach using arugula along with a few other family secret herbs and spices to make our amaro. The result is a flavor profile that's both familiar and surprising.

Locally Sourced

All ingredients, including the arugula are sourced within 30km of the distillery along the Cilento coast in southern Italy.

Tasting Notes: A Journey for the Senses

  • Bittersweet Harmony: Expect a balanced bitterness, not overly aggressive, complemented by a subtle sweetness.

  • Nostalgic Sweetness: Reminiscent of bubble gum, eggnog, cotton candy, root beer and bitter cola.

  • Peppery Arugula: The distinctive peppery bite of arugula shines through, adding a unique dimension.

  • Herbal Undertones: A blend of secret herbs and spices adds complexity and depth.

  • Vanilla and Caramel: Hints of vanilla and caramel provide a smooth, rounded finish.

Where it Comes From

See the Elephant is produced in Agropoli, Italy along the Cilento Coast in Southern Italy, a region renowned for its natural beauty and rich culinary traditions. The region is in the broader region of Campania, which is where the majority of the lettuce used in Italy is grown. This is why See the Elephant utilizes arugula in the amaro - use what grows locally. The amaro is produced using a generations-old recipe, with the arugula sourced locally.

How to Enjoy It

  • Neat: Savor the complex flavors on their own.

  • On the Rocks: Add ice to mellow the bitterness and release the aromas.

  • In Cocktails: Its unique flavor profile makes it a versatile ingredient for cocktails.

See the Elephant for Yourself

Ultimately, the best way to understand See the Elephant Amaro is to experience it firsthand. Take a sip, let the flavors unfold, and embark on your own flavor adventure. You might just discover your new favorite amaro.

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Press: See the Elephant Amaro Expands Distribution Footprint Through Partnership with Heidelberg Distributing