See the Elephant Amaro is made from arugula and originates from the Cilento Coast of Southern Italy.
A Journey for the Senses
A swirling sweet full bodied botanical that dances across the tongue towards the soul growing into an aromatic finish following the trajectory of a night well spent and a life well lived.
What is Amaro?
Amaro, Italian for “bitter”, broadly refers to a class of Italian aromatic, herbal, or bittersweet liqueurs typically served as an after-meal digestif.
Where it’s made
Located along the Cilento Coast of Southern Italy, within sight of the Mediterranean sea and the ancient Grecco-Roman city of Paestum with its temples dedicated to Herra, Athena, and Poseidon, the distillery sits at the nexus of modern Italy and its origins.
Going to See the Elephant
“See the Elephant” was a phrase used in the early 1800’s when the first elephant arrived in New York City and people from all over traveled to go see the elephant. Since, the term has been used when you go out into the world to see something with your own eyes. People will say they’re going to see the elephant!
The only way to know a spirit is to taste it for oneself
To travel the pathways of its flavor to wherever they may lead
“See the Elephant”
Awards & Testimonials
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![96 Points]()
96 Points - "Nose is sweet with caramel, allspice, mint, and orange. Palate has a bit of citrus with a bubble gum finish."
Bartender Spirits Awards
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95 Points
Chilled 100 Spirits Awards
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“See the Elephant is a great introduction to a bigger conversation that is amaro. They took a bitter, somewhat polarizing Italian ingredient [arugula] and created something smooth, well-rounded yet complex, that speaks to Italian tradition.”
Isaiah Kimball, LUCA: James Beard Nominated Italian Kitchen and Amaro Bar, Lancaster, PA.
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"See the Elephant is hard not to like."
Simon Difford
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“Cocoa and coffee on nose carries across the palate where it meets a holiday fruit cake, capped with a smooth finish.”
John Barleycorn
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Honorable Mention
FedEx Small Business Grants Program
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"That cocktail is so good! It must be the See the Elephant!"
Hailey Knight, Felix, Parisian Cocktail Bar, Charleston, SC
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91 Points - "Cinnamon, mint, strawberry, and rhubarb on the nose. Sweet cherry with herbs and roots, ginger, and cardamom on the tongue with notes of bubblegum and chocolate. Great complexity and a baked-fruit-pie-like finish."
USA Spirits Ratings
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The label sets See the Elephant apart—it really stands out. It’s like looking at the fun candy wallpaper in Willy Wonka.
Amanda Phelps, Frannie & the Fox, Charleston, SC
